casestudy 7 eleven

1. When do we select more varietya. When we have to choose the candy bars for the next 3 weeksb. When we choose each week the candy bar
2. What is part-list cuing in the Halo effect3. How we should use the product endorsers in a ad
4. In what situations people search mo templates_c is not writable re for online reviews
1. Which of the following reflects what marketing should be[a]….. Marketing is selling.
[b]…. Internal / product-focused orientation.
[c]….. Goal of marketing is to create value.
[d]…. Orientation towards trying to achieve profits through volume.
2. You are a marketing manager and you are deciding how to change a negative association that consumers have with the product
[a]     You give consumers reasons why the product does not possess the attributes that engender those negative associations.
[b]     You advertise that competitors’ products also hold such negative associations.
[c]     You highlight multiple positive associations that the product has with the goal to create some confusion in the mind of consumers.
[d]     You highlight a few positive associations that the product has.
Explanation: focus on one key association of the product where it is the best, related to halo effect3. Regarding the effect of being touched in a restaurant by the waiter, please indicate the option below that summarizes this effect.
[a] being touched always enhances the evaluations of the restaurant experience
[b] being touched enhances the evaluations of the restaurant experience for people who like being touched but decreases for people who does not like to be touched
[c] being touched enhances the evaluations of the restaurant experience for people who like being touched and it is neutral for people who does not like to be touched
[d] being touched enhances the evaluations of the restaurant experience for men only but not for women.
4. What is the best…

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