Harley Davidson

Examine: External and then internal environemtn to discover issues Cost structure…switching costs
HD is no longer a maunfactuor of a supply that is in high demand…they can’t continue to charge the same pricesTheir approach ot industry value chain is to forward integrate via dealership ownership…maybe they should backwad integrate to become the supplier (they are already the maufcacturer)Thye are being threatened by threat of substitute products…they need to differentiate their products to minimize the realtlively low cost of the buyer to switch to the alternate productMarket commonality
Resource simulatiry…how they compare financial against other motorcycle companies
They need to differnieate themselves throughout product differentatiionOrganizaitoonal learningPerform a value chain analysis…look for areas to improve overall efficiency
Supply chain management: operations (raw materials to high?)..distirbution (to expensive?).marking…after sales service
Industyr Value Chain: Supplier…manufactuor…wholesale…retailer….customerWhat activities should you outsource? How can a decision strategy maker understand what to do…look at value chain to discover where they can create a competitive advantage…Should core competenticy be making and stregnthing brand name or design
?Examine: External and then internal environemtn to discover issues Cost structure…switching costs
HD is no longer a maunfactuor of a supply that is in high demand…they can’t continue to charge the same pricesTheir approach ot industry value chain is to forward integrate via dealership ownership…maybe they should backwad integrate to become the supplier (they are already the maufcacturer)Thye are being threatened by threat of substitute products…they need to differentiate their products to minimize the realtlively low cost of the buyer to switch to the alternate productMarket commonality
Resource simulatiry…how they compare financial against…

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